So the usual formula for selling an e-commerce business is typically three times your annual profit. Sometimes people do it based on the last month, but because they’re a bit seasonal, a year’s profit is a pretty good measure of how...

So the more competitive the product on Amazon, the less profit there is there for the taking. So a lot of products have got virtually zero competition the day I launch. I’m at the top of page one. And I don’t mind that it’s slightly lower...