There’s a lot of people promising that this fancy bit of software is going to spit out a million dollar product idea for you and it’s just nonsense. There’s no way a decision that’s important, you should trust to a kit. You know, a bit of tool kit that’s not based on actual data. Amazon doesn’t release all that data. And there’s a lot more softer things in the decision-making around your product that I just don’t see the software tools can do the right way for you.
So for example, the software tools that give an opportunity score to a product and when I look at that opportunity myself that they’ve given a really high score to, it’s actually a terrible, terrible product and it would be doomed to fail.
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