So it’s really easy day to day, there’s virtually nothing to do. And if I’m launching a new product that’s just following the steps of a process very easy. And I don’t go in for these really big aggressive launches that run at a huge loss to trick Amazon. I think that’s just daft. And you don’t need to do it for the right kind of product.
So I see a lot of people wasting money and time. Doing these great big launches for products that in the long term won’t be profitable. So I do a low key launch and a low competition product. And then once a week check the key stats, some metrics around traffic, number of customers. The percentage that are buying , just checking that looks healthy, that can be 30% or more on an Amazon product.

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