Hundreds of years ago people tried to solve common problems in strange way.

Take toothache as an example…

Today, we head to the dentist if we experience this problem.

We rely on the professional’s expertise to relieve the pain for us.

And we even have products, such as toothpaste and mouthwash, that are designed to prevent the problem from occurring in the first place.

But that wasn’t the case for the ancient Egyptians.

They suffered from toothaches, just as we do in modern times. But they didn’t have trained dentists on hand to solve the problem.

So, what did they do instead?


If you answered, “put dead mice in their mouths,” then, congratulations – you either know a lot about ancient Egypt or have some very strange personal hygiene practices!

We don’t really know the logic behind why the ancient Egyptians did this.

We just know that it was a common enough practice that it got documented.

And if you think about it, the fact this practice exists tells us a lot about customers.

You see, anybody who buys a product is simply a person who has a problem that they need to solve.

They’ve identified an issue and they’re looking for anything they can find to fix it.

That’s all well and good when products exist that can indeed solve the problem.

But what if there isn’t an easily accessible product on the market?

That’s how you end up with people shoving dead mice in their mouths!

But you don’t need to come up with a totally ‘NEW’ solution to a problem as an eCommerce seller.

It may just be a product/solution that’s 10% better or different – or even has a quality and price upgrade on what’s currently available.

This is what I do when I work with my suppliers – find a way that I can make my product have a point of difference.

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