The Hans Bricker backpacker hostel in Amsterdam prides itself on being the ‘worst hotel in the world’.
But it’s still regularly booked out every single night because it’s embraced it’s ‘terribleness’ with funny ads like this:
What’s going on here?
Well, you see, in today’s world, where there are millions of people who are selling similar products or services, the key to standing out is creating a unique ‘brand’.
That’s why I always give the products I launch on Amazon a ‘facelift’, so they stand out from competitors.
An extra $200 spent on getting a fancy design for your product done, could mean a much richer potential stream of profits over time.
Plus, I like to sell in ‘honey pot’ niches which have high profit potential due to low competition.
This also makes it much easier to get sustainable higher profits over time.
Want to know what some of these ‘honey-pot’ niches are that fly under the radar of so many Amazon sellers?
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